Paid Ads Management

Google, Meta, and LinkedIn ads for financial brands, measured to the funded account, not the click.

We run paid acquisition for forex, crypto, prop, and fintech brands across Google, Meta, and LinkedIn, optimized against cost per FTD and funded account rather than vanity clicks.

Deliverables

Channel strategy and account structure built for financial intent, not a generic template

Campaign build, launch, and continuous optimization across Google, Meta, and LinkedIn

Ad creative direction and continuous creative testing to fight fatigue

Audience build, exclusion, and overlap management to stop wasted spend

Bid and budget management tuned to cost per FTD or funded account

Pre-launch compliance review on every ad so campaigns clear policy first time

Conversion tracking validation so the numbers you optimize against are real

Weekly optimization and reporting against the KPI that maps to revenue

Platforms, KPIs, and how we run it

Platforms and how we use them. Paid ads is your fastest acquisition channel, and in financial services it is also the one most likely to get your account suspended if it is run by people who do not know the rules. We run Google Ads across Search, Display, YouTube, and Performance Max, Meta across its financial products vertical, and LinkedIn Campaign Manager for B2B fintech and wealth. Every campaign feeds one measurement layer, with Enhanced Conversions and server-side tagging where the engagement supports it, so a funded account that closes days after the click still ties back to the ad that drove it.

The KPIs we actually track. Cost per qualified lead, cost per FTD, cost per funded account, KYC completion rate downstream of the click, and channel-level efficiency against each. We report on click-through and cost per click only as diagnostics, never as the headline. The headline is always the number that maps to your revenue.

Why Ranxy for paid ads. Most agencies running financial ad accounts learn the platform rules on your budget, usually after the first disapproval. We start from inside them. We have had financial ads rejected, worked out why, and built the pre-launch review that stops it happening again. The difference shows up as accounts that survive policy changes and spend that scales without a suspension. One channel run well beats five run carelessly, and paid ads run carelessly in finance is how brands lose their accounts.

How an engagement runs

Audit and diagnose

We review your current accounts, tracking, and funnel to find where spend is leaking before we touch a budget.

Structure and stage

We rebuild account structure, stage creative, and align landing page message match, with compliance reviewed before anything goes live.

Launch and learn

Campaigns go live and the algorithms gather conversion data. We hold spend steady through the learning window rather than panicking in week one.

Optimize to the outcome

Once data is in, we optimize against cost per FTD or funded account, cut what does not work, and scale what does.

Where you can check our work

A number without a metric, a market and a period is not a result. It is marketing. Every case study here gives you all three, pulled from the client's own ad account.

A Note On Compliance

Ranxy provides compliance-aware marketing support, not legal advice. We review ad copy and creative against advertising platform policies, but final legal or regulatory review should come from your internal legal or compliance team.

See where your marketing is leaking spend.

Book a 30-minute strategy call and we will tell you straight which parts of your paid setup would move your numbers.

FAQ

The questions that come up on every call

Which platforms do you run paid ads on for financial brands?

Google, Meta, and LinkedIn, chosen by what works for your vertical. A forex broker leans on Google and Meta; a B2B fintech leans on LinkedIn. We do not run TikTok for regulated brokers, because the approval rate is not worth the spend. We tell you which platforms fit before we take a budget.

How do you handle ad disapprovals?

We review ad copy and creative against Google's financial-services policy and Meta's financial products vertical before launch, which prevents most disapprovals. When one happens, we respond within 24 hours on Growth and above, rework the asset, and resubmit. Disapprovals are a normal part of financial advertising, and handling them fast is part of the job.

What KPI do you optimize against?

Cost per qualified lead, cost per FTD, or cost per funded account, whichever maps to your revenue. Not CTR. A high click-through rate with no funded accounts is a worse outcome than a lower one that deposits, and we optimize accordingly.

Do you manage the ad spend itself?

No. You pay the platforms directly. We are not the media buyer of record. Our fee covers the strategy, build, creative, optimization, and reporting. This keeps your billing clean and your ad accounts in your name.

How fast will I see results?

Funnel and tracking fixes can move cost per lead within the first weeks. Paid algorithms need a learning window of conversion data before they optimize, so meaningful efficiency gains usually show over the first 30 to 60 days, not day one.