How we approach compliance-aware marketing. This is the work that keeps your accounts alive. We review ad copy, creative, and landing pages against Google’s financial-services policy and Meta’s financial products vertical before they go live, and we account for regulatory patterns under bodies like the FCA, ESMA, ASIC, and MAS depending on your markets. Where a headline makes a return claim, we rewrite it into an educational angle. Where a testimonial is framed riskily, we reframe it. Where a landing page disclaimer is misaligned with the ad, we fix it before a reviewer ever sees it.
The KPIs we actually track. Ad approval rate on first submission, disapproval response and recovery time, and the reduction in account-level flags over time. The real measure is simpler: campaigns that run uninterrupted and accounts that do not get suspended. A banned MCC costs more than months of revenue, so the value here is measured in what does not happen.
Why Ranxy for compliance-aware marketing. Most agencies treat compliance as a problem to deal with after a disapproval. We treat it as the first step, because in financial marketing an account that cannot run ads is worthless no matter how good the creative is. We have read the policies, we know which Meta financial products categories trigger automatic flagging, and we know what a regulator expects a promotion to look like. We will also tell you plainly when a campaign you want is going to get you flagged, before you spend on it. Most agencies will not, because they are paid to say yes.