For brokers and prop firms, a partner network is the channel that keeps working when an ad account does not. Affiliates and introducing brokers send you clients for a commission. A good network builds over time and does not depend on Google or Meta.
When affiliate and IB marketing fits
- Nearly all your new clients come from 1 or 2 ad platforms
- You have partners, but no clear payout tiers or tracking
- Partner signups look strong, yet few of them deposit
- You suspect some partner traffic is fake and can’t prove it
How we build an affiliate and IB program
We design the program from the payout structure up. Payouts and tiers have to attract quality partners and still leave you a margin.
Tracking comes next, through systems such as Tapfiliate or TUNE. Every deposit from a partner has to be credited to the right partner, and odd patterns have to show up early.
Then we recruit and onboard partners, supply the creative and manage the relationships. All the while we watch for the fraud that drains broker affiliate budgets. The program suits forex brokers, CFD brokers and prop firms best.
What we measure
| What we measure | What it tells you |
|---|---|
| Partner-driven FTDs and funded accounts | How many paying clients partners bring. |
| Traffic quality | How partner signups behave on deposits and retention. |
| Fraud rate | How much partner traffic is fake or gamed. |
| Partners who start and stay | How many partners start sending clients and keep doing it. |
| Program return | What the program earns against what it costs. |
Raw signup volume is a number affiliates can game. We track the quality of what partners bring as well as the count.
Prices
Affiliate and IB program setup and active management are part of the Scale plan. You pay partner commissions directly. See pricing, or book a strategy call to talk through your program.
B2B marketing commentary. Not legal or investment advice. Results vary and are not guaranteed.