Marketing ROI gets fuzzy when teams measure to clicks or leads instead of revenue. This calculator keeps it honest: enter your spend and the revenue it produced, and it gives you a clear ROI and ROAS tied to real outcomes, not proxy metrics.
For a financial brand, where acquisition is costly, knowing your true return is how you decide where to scale and where to cut. The calculator also lets you model how changes in conversion or value shift your return, so you can plan rather than guess.