Tracking and Analytics

Tracking and analytics is the setup that shows which ad led to which funded account. Ranxy builds it with server-side tagging, Enhanced Conversions and offline conversion sync from your CRM.

Free audit: three written fixes in two business days
From $2,500 a month

How an engagement runs

Audit what you have

We map your current tracking and find what is broken, firing twice or missing. Then we work out how much you can't see today.

Rebuild the foundation

We set up clean tags, conversion events and pixels, and check them end to end so you can trust the data.

Connect the full funnel

We add server-side tagging, Enhanced Conversions and offline sync. Events that happen after the click still get credited.

Report and maintain

We build dashboards around your KPIs and keep the tracking healthy as platforms and privacy rules change.

What each plan includes is on the pricing page.

See our pricesPlans from $2,500 a month, plus ad spend
Financial brands onlyBrokers, prop firms, crypto and fintech
Compliance-awareMarketing support, not legal advice
30-day promiseThree documented improvements, or month two is credited

How We Run Tracking and Analytics

Tracking sits under everything else in marketing. Without it, every other service is guessing. We build one measurement layer you can trust, where a funded account that closes days after the click still ties back to the campaign that drove it.

When tracking and analytics fits

Your ad platforms and your CRM report different numbers
Conversions fell after an iOS or cookie change and never came back
Deposits happen days after the click, and no ad gets the credit
You are about to raise spend and want to trust the numbers first

How we build tracking for a financial brand

We set up and check the full stack. That covers Google Tag Manager, GA4, the Meta Pixel, the LinkedIn Insight Tag and Google Ads conversion tracking.

Then we add three layers on top. Server-side tagging sends events through your own server, which recovers data that browsers now block. Enhanced Conversions helps match conversions to ad clicks. Offline conversion sync sends funded accounts from your CRM back to the ad platforms.

Many teams set up a pixel, see it fire once and call tracking done. Then iOS conversions vanish, offline deposits never get credited, and months go into cutting campaigns that were working. Tracking is the least showy service we offer, and it may be the most useful.

What the tracking makes visible

What Ranxy tracking makes visible
What you can see	What it tells you
Cost per funded account	What you pay for an account with money in it.
Cost per FTD	What you pay for a first-time deposit.
True cost per acquisition	Your cost once offline events are counted.
Deduplicated conversion counts	Each conversion counted once across browser and server.
Channel attribution	Which platform earned each conversion.

Prices

Tracking is part of every plan from Launch up, and it gets deeper on Growth and Scale. See our prices for what each plan includes. You can also run our free conversion tracking checklist today.

B2B marketing commentary. Not legal or investment advice. Results vary and are not guaranteed.

A note on compliance

Free audit

The three fixes we would make first

In writing, within two business days. No call needed.

Get a free audit See our prices

Deliverables

What You Get

The work this service covers, in plain terms.

A full tracking audit across pixels, tags and conversion events

GTM, GA4, Meta Pixel and LinkedIn Insight Tag setup, checked end to end

Enhanced Conversions and server-side tagging through Stape or a similar tool

Offline conversion sync from your CRM, so funded accounts tie back to ads

Deduplication and event checks, so each conversion is counted once

Attribution set up to suit the length of your funnel

Reporting dashboards built around your real KPIs

See where your funnel leaks

Send us your site and the basics of your setup. Within two business days you get the three fixes we would make first, in writing. No call needed.

Plans start at $2,500 a month. See our prices.

FAQ

Tracking and Analytics FAQ

The questions that come up on every call.

Why is tracking the most important thing to get right?

Every other decision depends on it. With broken tracking, you tune campaigns against numbers that are wrong, and you waste spend you can't even see. Broken tracking is the most common and most costly problem we find in financial accounts.

What is server-side tagging and do I need it?

Server-side tagging sends conversion data through your own server as well as the browser. That recovers signal lost to iOS changes and cookie limits. In finance, cost per lead is high and accurate attribution decides if a campaign scales. So it is worth it once you spend at a serious level.

What are offline conversions and why do they matter in finance?

A funded account often closes days after the ad click, away from the ad platform. Offline conversion sync sends that event from your CRM back to the platform, so the ad that drove the deposit gets the credit. Without it, your best campaigns look worse than they are and you cut the wrong ones.

Can you fix tracking without rebuilding everything?

Often, yes. Many accounts need fixes to the setup they have. We audit first and tell you if a repair or a rebuild is the right call, and why.

Is this a one-time setup or ongoing?

Setup is a one-time project. Keeping it healthy is ongoing, because platforms, pixels and privacy rules keep changing. Tracking that was clean six months ago can break without anyone noticing. Ongoing tracking management is available as part of an engagement.

How much does tracking and analytics cost?

Tracking is part of every plan from Launch up. Launch covers GTM, GA4 and pixel tracking. Growth adds Enhanced Conversions and offline conversion sync, and Scale adds server-side tracking. Tool licenses such as Stape are not part of the fee. The pricing page shows each plan.