In finance, conversion is mostly a question of trust. A visitor deciding whether to hand over money or personal details is reading signals, regulatory disclosures, security cues, social proof, clarity, before they act. This tool scores your landing page against those trust factors and shows where it falls short.
You get a score and a clear list of what to improve, the missing reassurance, the unclear next step, the absent proof. Fixing trust gaps often does more for conversion than changing the offer, because in regulated finance trust is the offer.