One email, most weeks. What changed in Google’s financial-services policy, what is actually working in forex and crypto campaigns right now, and the tracking fixes that quietly save brands money. Written for people who run financial ad accounts, by people who run them too.
Not a roundup of links you have already seen. Not “10 marketing tips” you could get anywhere. Each issue covers things that move money for financial brands.
Some weeks it is one tight idea. Some weeks it is a teardown of a campaign we saw in the wild. It is never padding.
Here is the honest version. Most agency newsletters exist to stay “top of mind” until they can sell you something. They recycle blog posts, summarize other people’s reports, and pad the gap between pitches.
We started this one because the financial marketers we talk to keep asking the same questions. What does this ad disapproval actually mean? Is anyone else seeing CPL climb on Meta this month? How do I prove the campaign worked when half the conversions happen offline? The newsletter answers those, in writing, before you have to ask. If an issue does not teach you something you can use, we wrote a bad issue.
Founders and marketing leads at forex and CFD brokers, crypto exchanges, prop firms, fintech companies, and investment apps. People managing real ad budgets who do not have time for generic advice and can smell it from the subject line.
If you run financial campaigns and want to know what is changing before it shows up in your account, this is for you. If you want motivational marketing quotes, it is not.
Subscribing means you get the email. That is it. No sales sequence disguised as a newsletter, no daily drip, no “quick question” follow-ups from a rep you never met. One useful email most weeks.
You can unsubscribe in one click, and the link is at the bottom of every issue, not buried. We would rather you leave than stay annoyed. If the writing earns your attention, you keep reading. If it does not, you go, no hard feelings.
Most weeks, so roughly three to four issues a month. Sometimes we skip a week if we have nothing worth your time. We would rather send less and keep every issue useful than hit a schedule with filler.
No. The newsletter teaches first. Occasionally an issue mentions something we do, clearly marked, but the value is in the content whether or not you ever work with us. If it reads like a sales pitch, we got it wrong.
Send you the newsletter. We do not sell or share your address, and we do not pass it to a sales team to cold-call you. If you later want to talk about working together, that is your move to make, not ours.
The archive link below has recent issues you can read first. Skim a couple. If the writing is useful, subscribe. If not, you have lost nothing.
Most issues apply across financial verticals: fintech, lending, insurance, wealth, payments. The platform quirks differ, but the lessons on ad policy, tracking, and conversion travel well across regulated finance.
