Customer acquisition cost looks simple until you realize most teams undercount it by leaving out agency fees, tooling, and creative. This calculator gives you a true CAC by counting the full cost of acquisition, then sets it against your customer value so you can see whether the economics actually work.
For a financial brand, where acquisition is expensive and regulated, knowing your real CAC is the difference between scaling profitably and scaling losses. The calculator also shows your CAC-to-value ratio, the number that tells you whether to spend more or fix the funnel first.