Category: Tracking & Analytics

Tracking marketing from ad click through to a funded account, not just a form fill

How to Track Marketing to Funded Accounts, Not Just Form Fills

Crypto sign-ups leaking out at the KYC verification step.

The KYC Leak: Why Crypto Exchanges Lose the Users They Pay to Acquire

Two acquisition funnels comparing cost per lead and cost per FTD for brokers.

Cost Per FTD vs Cost Per Lead: What Brokers Should Actually Measure