Plenty of people now meet a new money app in a short video first. TikTok can put your brand in that feed, but it is strict about money. You need a license in every country you target, and the rules for trading and crypto differ in each market.
What TikTok ads are good for in finance
TikTok works best for products a person can grasp in a few seconds and sign up for on a phone. Banking and payment apps fit that shape. So do cards, loans from licensed lenders and investment apps. TikTok is weaker for anything that needs a long explanation or a sales call.
- Banking, payment and neobank apps with a license in the target country
- Card issuers and lenders that can show rates, fees and terms in the ad
- Investment apps that can explain the product and its risk in plain words
Forex and CFD brokers are a poor fit in most markets. TikTok lists those offers as not allowed in several countries. Where they are allowed, the approval rate is often not worth the spend. Brokers do better to start with Google Ads and Meta Ads.
What TikTok allows for financial ads
TikTok’s financial services policy sets four ground rules for every market. Follow local law. Hold a license from the local regulator. Show the right disclaimers. Limit the ad to people aged 18 and over. Each country then has its own list of what may run.
| Product | Status | What TikTok asks for |
|---|---|---|
| Banking, credit and insurance products | Allowed in many markets | A local license, disclaimers and an adults-only audience. In some markets, loan and card ads must show rates, fees and repayment terms. |
| Investment apps and trading platforms | Varies by country | A local license. Several markets do not allow forex, CFDs or spread betting. |
| CFDs in the United States and Canada | Allowed since August 2026 | Strict compliance with TikTok’s ad policies. |
| Crypto exchanges and custodial wallets | Allowed in some markets | A license, plus an application through a TikTok sales representative. |
| Get-rich-quick offers and pyramid schemes | Never allowed | Nothing. TikTok rejects them everywhere. |
The creative rules count as much as the product rules. TikTok rejects ads that flaunt money, make vague claims about getting rich, or leave out the risk. Lead forms can’t ask for income, bank account numbers or credit scores, so those questions belong on your own page.
How we run TikTok ads
We start with your product, your license and the countries you want. That check decides if TikTok is worth a test at all. If it is, we handle the approval steps, build the campaigns and review every ad against the policy before it goes live.
The videos have to look like they belong in the feed. A TV advert cut short tends to get skipped. We keep testing new versions and keep the ones that bring funded accounts, whatever their view counts say.
We track results through the TikTok Pixel and Events API. A funded account that closes days after the view still ties back to the ad that drove it.
What we report
The headline number is cost per funded account, cost per FTD or cost per qualified lead. We pick the one that maps to your revenue and report on it every week. Clicks and views are checks along the way.
Prices
Plans start at $2,500 a month, plus ad spend. You pay TikTok directly. See our prices for what each plan includes, or ask for a free audit and get three written fixes within two business days.
Sources
- TikTok, Financial Services ad policy, checked 12 November 2026
- TikTok, Update to CFD policy, August 2026, checked 12 November 2026
- TikTok, Deceptive practices ad policy, checked 12 November 2026
- TikTok, Ad format and functionality policy, checked 12 November 2026
B2B marketing commentary. Not legal or investment advice. Platform rules change, so read the linked policy before you launch.