Outbrain puts your headline under articles on news sites, next to the stories people came to read. It is open to financial brands, but it watches trading offers closely. CFD and forex ads run only through accounts that Outbrain manages and has verified.
What Outbrain ads are good for in finance
Outbrain works when you have something worth reading. A guide, a comparison or a plain explanation of a product gives a reader a reason to click, and the sign-up comes after. Brands with only a sign-up form to show tend to struggle.
- Banks, insurers and lenders that follow their regulator’s advertising rules
- CFD and forex brokers that can pass Outbrain’s managed account verification
- Finance publishers and comparison sites that want more readers
Outbrain is a poor fit for crypto exchanges. It bans their ads, along with ICOs. The one opening is editorial content about crypto on premium publisher sites.
What Outbrain allows for financial ads
Outbrain’s guidelines ask financial advertisers to follow the rules of their financial regulator. Some products need more than that, and some can’t run at all.
| Product | Status | What Outbrain asks for |
|---|---|---|
| Financial services | Allowed with conditions | The regulator’s rules followed, and a physical address on the landing page. |
| CFDs and forex | Managed accounts only | Verification by Outbrain’s team first. |
| Crypto | Mostly banned | Only editorial content on premium publisher sites. No exchanges or ICOs. |
| Binary options, payday loans and penny stocks | Never allowed | Nothing. Outbrain rejects them. |
| Investment or trading advice | Never allowed | Nothing. Outbrain rejects it. |
The creative rules are strict too. Headlines can’t use emojis or make claims that sound too good to be true. Images can’t be altered with editing software. Content made with AI must be labelled.
How we run Outbrain ads
We check the offer against the guidelines first. For CFD and forex brokers, we work through managed account verification with you. Then we write the headline and the page together, so the page delivers what the headline says.
Every page carries the advertising label, your address, your contact details and a privacy policy. We track results through the Outbrain Pixel or a server-to-server link, and budget moves to the placements that bring funded accounts.
What we report
The headline number is cost per funded account, cost per FTD or cost per qualified lead. We pick the one that maps to your revenue and report on it every week. Clicks and views are checks along the way.
Prices
Plans start at $2,500 a month, plus ad spend. You pay Outbrain directly. See our prices for what each plan includes, or ask for a free audit and get three written fixes within two business days.
Sources
- Outbrain, Advertising guidelines, checked 12 November 2026
B2B marketing commentary. Not legal or investment advice. Platform rules change, so read the linked policy before you launch.