Generative engine optimization, or GEO, is the practice of making your brand visible and cited within AI-generated answers, such as those in AI search results and overviews.
A growing share of searches now return an AI answer, and the brands cited there win attention the rest never see. Trust is the filter for citation, which is a structural advantage for a compliant financial brand. Most financial brands are invisible to AI search today, so acting early builds a lead competitors cannot see.