This is an anonymized case study for a regulated forex broker. The brand is not named by agreement; the work and the results are real.
The opportunity. The broker needed to grow paid acquisition across two regulated markets, Australia and the European Union, on both Google Ads and Microsoft Ads, while improving return on ad spend, lowering cost per acquisition, and lifting conversion rates. All of it had to stay inside the platform policies that govern advertising for a high-risk financial product. They found us through online search and chose us for our value and aligned company values.
What we did. We took full management of the Google Ads and Microsoft Ads accounts across both the AU and EU markets. The work ran continuously: around-the-clock bid management and optimization, fraud prevention, smart audience targeting, budget allocation, and cross-channel strategy aimed at the best possible performance. We optimized relentlessly for higher ROAS and lower CPA, ran ongoing split tests on ad copy and landing pages, and used landing page optimization and remarketing to lift conversion rates. Reporting was real-time, backed by detailed weekly updates, and every campaign was built to comply with platform policy and EU-specific advertising regulations.
Social media. Alongside paid, we managed the brand’s social profiles: content creation, community engagement, and consistent, strategic posting to hold brand consistency and grow audience engagement. A dedicated team of senior specialists ran the account.
The results. The engagement was built around measurable outcomes and tracked against them: return on ad spend up 20 to 30 percent within six months, cost per acquisition down 10 to 15 percent, click-through rate up 15 to 20 percent, and conversion rate up 10 to 15 percent over three months. Fraud prevention held ad spend lost to fraudulent activity at zero, and 95 percent or more of campaigns ran with optimal budget allocation and fully optimized bidding.
What stood out was their deep specialization in regulated industries, finance, fintech, and high-risk products like forex, crypto, and trading platforms, and their focus on full platform compliance, fraud prevention, and real-time reporting. Always on time and super responsive.