[TEMPLATE ROW: replace every bracketed value below with real, verifiable research data before publishing. Delete this line.]
[Intro: one paragraph on what this trends report covers for prop firms.]
Methodology. [Describe the data source and period accurately.]
Key trends. [List the real trends with figures, e.g. cost per challenge purchase benchmarks, the share of sales from affiliate vs paid, repeat-challenge rates. Substantiate each.]
What it means. [Your read on where prop marketing is heading and what firms should do about it.]